Lowe’s has laid out an ambitious plan for 2025, focusing on growth through AI, Pro customers, and enhanced online services. Here’s a breakdown of the key moves.
1. Pro Penetration
Lowe’s is deepening its focus on professionals, now making up 30% of sales. The relaunch of MyLowe’s Pro Rewards in 2025 aims to simplify rewards for smaller contractors and offer better discounts, including a 5% savings with the Pro credit card.
2. AI Integration
Lowe’s is rolling out a new AI framework to enhance the customer experience, from personalized recommendations to faster in-store service. The goal is to make shopping smoother and more efficient for both DIYers and Pros.
3. Online Marketplace
Lowe’s is launching the first-ever product marketplace in U.S. home improvement, offering a wider range of products including products across all price points without the need to carry all inventory. This move positions Lowe’s as a one-stop shop for all home improvement needs.
4. Store Expansion & Rural Focus
Lowe’s plans to open 10-15 new stores annually in high-growth areas, while also expanding its rural offerings by 150 stores, targeting underserved customers with products like workwear and utility vehicles.
5. Store Innovation
Even amid economic uncertainty, Lowe’s is investing in store upgrades, including enhanced showrooms, in preparation for a potential surge in DIY spending when conditions improve.
6. Financial Outlook
Lowe’s expects total sales of $83 to $83.5 billion in 2024, with a slight dip in comparable sales. Despite economic pressures, the company is focused on long-term growth, particularly through its Pro market and tech-driven initiatives.
Lowe’s 2025 strategy is all about expanding its Pro base, leveraging AI, and enhancing both physical and digital experiences. If these initiatives succeed, Lowe’s could redefine the home improvement retail landscape.
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