Lowe’s is switching things up this holiday season, leaning hard into mobile and social-first marketing to reach younger audiences—especially Gen Alpha (kids born after 2010) who are already influencing what their parents buy.
Here’s the breakdown:
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Mobile-First Creative: Holiday ads are built for smartphone screens—quick, scroll-stopping videos with QR codes, direct links, and easy shopping features. Lowe’s is still on TV, but the focus is where people actually spend time: social platforms.
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Shoppable Content: Everything from influencer posts to creator storefronts is designed to drive instant shopping. MrBeast now has his own curated product list on Lowes.com, marking a bigger push into creator partnerships.
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Gen Alpha Influence: New research shows Gen Alpha’s opinions carry weight in household purchases. Lowe’s is getting ahead by making its brand more visible—and relevant—to both kids and their parents.
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Multilingual Spots: The campaign includes Spanish-language ads celebrating key traditions, helping Lowe’s connect with a broader customer base.
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Real Results Metrics: Lowe’s is measuring success by loyalty program growth, in-store workshop attendance (2 million kids this year), and increased spending from members.
Lowe’s is rethinking how it shows up during the holidays—meeting shoppers where they are, with content that clicks and converts.
